Here is someone who knows, what she is talking about.
Here is an excerpt:
For digitization to continue, it will need to be seen as an integral component of the organization. It will need to be component that helps the organization meet the needs of its customers. The idea of “What can I digitize?” will need to be replaced with “What does my customer need? How does digitization satisfy that need?” Some of you may already be thinking that way, but some of you (I know) are not.
and
… if digitization is that important to you, then ensure that it is clear — crystal clear – how your users/clients/customers will benefit from it.
Thanks to Jill Hurst-Wahl

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August 14th, 2009 at 2:02
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